The Covid-19 crisis highlighted the importance of digitalization and long-distance networking. We all witnessed how coronavirus pandemic has changed the world around us, from social behavior to business landscape, and the event management industry is no different. Virtual events have proven to be a winning card for so many projects. Nowadays we no longer talk about the ‘survival of the fittest’, but about the ‘survival of the most flexible’.
Some big international events went virtual due to the ongoing coronavirus pandemic, like Microsoft’s Build Developer Conference and Google’s I/O developer event. Thanks to different video conferencing Apps available on the market, there is no need to cancel such events – in fact, the organizers found a brilliant opportunity to go viral.
Are you thinking about canceling a particular event?
Keep on reading this article and think twice before doing so.
Online events: key benefits
Wider audience reach
The most powerful asset of a virtual event is the opportunity to reach the global audience. Imagine an event venue that suits every attendee. Since today almost everyone has Internet access, the participants can join your event from the comfort of their homes. As a result, the attendance rate is likely to increase up to 10 times.
Invite the guests from all over the world, ensuring a wide exposure for your brand. Besides, you can host international speakers and influencers, taking your marketing results to the next level.
Overall, an online event is a powerful tool to generate more leads worldwide and discover new market opportunities.
Online events gave organizers a chance to save a lot of money on related costs, such as venue, traveling, decoration, catering, etc. When you host a virtual event, you can focus on your marketing efforts and allocate your budget wisely. The statistics show that you can save 75% of your budget when hosting a digital event. Sometimes the only significant expense to take into account would be online platform fees.
Less management, marketing, and operating efforts
When it comes to an online event, this format gives you more control. No need to worry about the location, hotels, travel tickets, equipment – way less stress! At Groupado, you can simply create your online experience in a few steps, tracking the tickets sold within a global community.
As for marketing and promotion, we suggest focusing on online communication channels. By the way, some influencers and well-known guest speakers can act as your brand ambassadors and help you reach better digital exposure.
Online, everything can be easily tracked. Collect data on the number of bookings, the number of attendees, and log in locations. The data can be securely saved later on, depending on the event management software you are using.
Groupado platform gives you all the data on the bookings and registrations. Moreover, you can text your participants and send out updates and reminders. Enjoy the option to ask about their feedback, useful to measure the overall success of your virtual event.
Making your event virtual saves you so much time. Forget about time-consuming preparation process, travel delays or logistics issues. Let your team focus on more important matters instead.
The success of your virtual event greatly depends on the platform you are using. Below you will find the list of the best video conferencing Apps to host your event in 2020.
The best video conferencing Apps
Zoom is one of the most popular video conferencing solutions to host your virtual event. It has distinct features and plans based on your event size and needs; the plans range from free to premium. With its practical user experience, Zoom represents the most used App worldwide to host online conferences, meetings, and webinars. This solution has been especially helpful during the COVID-19 pandemic and lockdown, launching multiple initiatives to help people manage their virtual events.
Google Meet and Google Hangouts may be the best choice for Google Toolkit fans. While Google Hangouts is a service suitable for individuals and small businesses, Google Meet represents an upgraded version that works well for enterprises, with features similar to Zoom like conference room booking, for example. This is a cost-effective solution for G-suite users.
Groupado online conference tool
Groupado is much more than just an event management software. Enjoy an advanced solution to share your experience with an inspiring community from all over the world. Groupado platform has its own online video conference tool, which is free to use for any experience creator.
Invite your online experience participants to join the event via groupado online video conference tool – and host an unlimited number of participants!
Do you possess a talent, expertise, or knowledge to share with the world? Start out and create your event on Groupado, and your experience will be featured on the platform.
Groupado platform will manage your event bookings, marketing initiatives, and video conference software – all done in a few clicks!
Skype has its Skype for Business tool, an enterprise-ready video conference App that can host up to 250 participants. Choose between free and premium plans, or upgrade your plan to take advantage of more features.
GoToMeeting is another cool online conferencing tool with useful features including meeting scheduling and in-app messaging. However, there are some limitations, especially for the number of participants. The platform’s pricing starts at $14/month for groups of up to 10 participants and costs $29/month for larger groups of 150 participants.
Online event is a great tool to take your brand worldwide. The current situation caused by coronavirus pandemic has once again shown the importance of efficient digital solutions. Change the game for your business by using video conferencing and various online Apps. There are endless options of software solutions – choose the one that meets your needs and budget.