As it turns out, 89% of customers consult a search engine before making a purchase. Besides that fact, about 90% of them trust messages from a person they know. But what do these figures mean for you as a freelancer?
- Before attending your groupado experiences, people will google your name (not your experience). And if they find nothing valuable, they will choose another freelancer. Nobody wants to risk their precious time and money.
- To win your clients trust, you should bond with them first as a human being. How? By turning your name into a brand.
What is Personal Branding?
The concept of personal branding is surrounded by myths. Some associate it with a logo. Others assume that it is reserved only for powerful celebrities like Tony Robbins, Elon Musk, or Michelle Obama. Finally, most mistake it for a corporate brand. But in fact, your personality is your brand. Just advertise it, and that’s it.
This doesn’t mean, though, that posting pictures of you in pajamas will help you grow your business. Personal branding is a unique cocktail of your personality, skills, and experience that you want your followers to see. It’s the impression that people gain from your online and offline presence. The aim of personal branding is to show your audience that you live for your business and sincerely want the best for your clients. Sound overwhelming? Making your name a brand is actually easier than it seems.
Tips on How to Make Your Name a Brand
No personal brand is created overnight. Luckily, at groupado, we know a thing or two about personal branding. Here are some actionable tips.
An attractive blog filled with relevant, useful, and unique content will help you boost the search engine ranking of your website, build trust around your name, and showcase your expertise. Truly engaging posts will go viral across various social media platforms, which is a huge bonus, too.
Besides writing in your personal blog, try guest-posting at resources where your target audiences visit. The hardest part here is to convince editors of these resources that your content is worth posting. So, be sure to create a convincing pitch.
Communicating your value offline is also worthwhile. Attend niche events and industry conferences. Be proactive. Prepare a one-minute elevator pitch – a brief synopsis of who you are, what you are doing, and where to find you. Don’t forget to include some information about your groupado experiences.
You can also go further and speak in front of an audience. To back up your words, create an informative and convincing pitch about your business.
92% of customers trust recommendations from individuals over brands. Isn’t that a good enough reason to leverage the power of recommendations? Just like companies having a separate page for customer testimonials, freelancers can ask their former colleagues, fellow college students, classmates, co-workers, employers, customers, and groupado experiences attendees to be their ambassadors. For greater effect, create some free groupado experiences for thought leaders, influencers, or celebrities and go out in a blaze of glory!
Set Up Your Social Media Profile
Social media platforms act like magnets pulling new customers in. Couple them with your activity on groupado and expect crowds at your experiences. Here’s how to use social media to the max.
Choose a platform
Being active everywhere is a challenge. So, before setting up myriads of profiles, consider the following:
- Are you a B2B or B2C? LinkedIn is a perfect option for B2B projects while Facebook and Instagram are a better match for the B2C segment.
- Who is your target audience? Consider their age, financial status, occupation, etc. For example, younger customer segments hang out on Instagram while Facebook is a more universal platform.
- What kind of content are you going to post? Videos, images, text, or all of it?
- In what niche do you specialize? If it is an e-commerce that might use attractive visuals, choose Instagram. If you want to entertain your customers with video tutorials, Youtube is your go-to platform.
- What’s your purpose? Facebook will help you build a strong community while Twitter will connect you with thought leaders.
Create a profile
Social media can be a rewarding adventure. Your profile acts as a mirror: take your time to fill it out with care, so it provides a clear and true reflection of who you are. If you have several profiles, treat each of them as a separate landing page and make sure that your brand remains consistent across platforms.
Do consider the peculiarities of each platform. For instance, unlike other platforms, Facebook allows adding a call-to-action. On Instagram, you can attach your other social media profiles. When adding information to your profile, be brief, specific, and customer-oriented. Don’t forget to add the link to your groupado profile and say that you are a creator for groupado. People love statuses!
Post engaging content
A social media profile makes no sense without useful, unique content. Since it takes from 5 to 7 impressions for a customer to remember a brand, remind them about yourself with regular posts. You don’t have to make several posts a day. Quality, not quantity, is the key. Pick interesting topics, come up with engaging captions, and throw in attractive visuals. Since it is a personal brand, your content shouldn’t be all business: balance your business updates with personality highlights.
Encourage your readers to share your content in their posts, and use Stories to interact with your audience and become more visible. And don’t forget to post about your groupado experiences so your followers know where to meet you in person.
Delegate social media promotion to groupado
Just a friendly reminder: groupado has social media profiles on Facebook and Instagram. Whether you have yours or not, we can take care of your personal brand and help you attract more potential attendees of your groupado events by posting about you.
Wrapping it Up
Growing your business from scratch can be tough. If you are a freelancer, effective personal branding can help you acquire a large customer base. Building a personal brand might seem overwhelming, but things are way easier than it seems. Blogging, networking, social media, referrals, and groupado are the key ingredients of your success.