To help you sell tickets effectively and strategically, groupado has put together a list of five actionable tips.
Tip #1: Have an Engaging Experience Page
Having a unique experience page on your website, blog or social media is a particularly important step. If you build it correctly, it will not only sell your experience tickets but will also become a hub for your experience information. There’s no need to make it fancy and invest too much time in creating it. All it really needs is relevant information and essential details about your experience, but you should make sure the page is visually appealing and easy to navigate. Speak to your visitors by placing the CTA (call-to-action) button so that they can easily register for your event. For example, take a look at the Design Systems event promotion landing page.
And don’t forget to create a trackable URL for your landing page to collect data on which promotion methods work best for you.
Tip #2: Stir up Interest with Pre-Experience Content
Content marketing is at the heart of the most successful digital marketing campaigns. It allows you to engage with the audience, add useful context and provide information about upcoming experiences, spread awareness and deliver value to potential experience attendees. You can create:
- blog posts
- press releases
- behind-the-scenes photos
- event planning and preparation photos
No matter what type of content you choose, it’s important to update it regularly and make it shareable. Let your audience know that you’re just as excited about the experience as they are.
Tip #3: Have Different Ticket Types and Discounts
Here’s another idea: you can offer different types of tickets. Have you seen how some event organizers have various ticket options, from early birds to premium? You can try using this strategy for your groupado experience. It will allow you to attract a larger audience and increase experience ticket sales.
Tip #4: Use Online Ticketing Platforms
Online ticketing platforms help to sell tickets for your experiences effectively. There are dozens of them for you to choose from, depending on your location, price and the overall look and feel. Eventbrite is one of the most popular platforms like this. You can easily create an event and pay only a small percentage from each ticket sold. It also integrates perfectly with social media. Bizzabo is a fully-fledged ticketing platform that allows managing every stage of event planning – from creating a landing page to sell tickets.
Tip #5: Try groupado
Groupado is a unique online tool where people all over the world can create experiences. Groupado experiences are events, masterclasses, craft workshops, courses, seminars and anything you can enjoy in a group setting. Anyone who is passionate about their hobby, craft or activity and wants to share them with teams of people is welcome to create groupado experiences.
Experience creators can organize activities and define the price, group size and other requirements for their guests. They can share experiences outside the groupado community to Facebook, Instagram, Twitter, personal blog followers and more. The more popular your experience becomes, the more money you will make as a creator.
Groupado is an easy and engaging way to promote your experience and find more people willing to attend it. Groupado increases the chances of selling tickets to your experience since the tool works with many influencers who have large and diverse audiences.
Event planning is tough. Attracting visitors and ensuring a sold-out audience is even tougher, especially when you don’t know which methods will be most effective. Integrating our 5 tips will help you build a smoother event/ experience planning process.